With more than 300,000 fairgoers each year, the Star of Texas Fair and Rodeo is a prime location to feature your tasty treats or innovative products and establish brand awareness in the Austin community and beyond. Check back for more information regarding 2013 opportunities.
Rodéo Drive - The Rodeo Mezzanine
Rodéo Drive is a prime location for commercial exhibitors with premium products. It is located in the Rodeo Arena where the ProRodeo and Concert performances are held nightly. Vendors in this area are able to showcase their products to over 73,000 rodeo fans that attend the 15 performances. Vendors in the Mezzanine open their booths an hour before the ProRodeo begins and remain opened until the show is over. Rodeo patrons have paid an additional ticket price to enter the Rodeo Arena and this exhibit space is ideal for premium products. The exposure for vendors in this area is heightened, as Rodéo Drive consists of over 3,000 square feet of premier commercial exhibit space.
Betsy's General Store - The Exhibit Hall
Betsy's General Store is an indoor shopping mecca located in the center of the Fairgrounds next to the Youth Center and the Rodeo Arena. It is easily accessible and Kidstown is located right outside of the Betsy's General Store. Vendors in the Exhibit Hall open when the Fair opens to the public and anyone who pays the Fairgrounds fee is allowed to enter into the Betsy's General Store. The range of products and services is endless and the traffic is continuously flowing through the 20,000 square foot building, featuring 71 exhibits.
Wild West Show - Main Attraction Tent
The new featured shopping area consists of 40 exhibits spaces inside the Wild West Show, which is conveniently located next to the East Fairgrounds Entrance. The Wild West Show features a Main Attraction inside the tent and a number of shows will perform daily entertaining the public. Similar to Betsy's General Store, the range of products and services is endless as any Commercial Exhibitor may apply for these spaces.
The Outdoor Exhibits
The Outdoor Exhibits are strategically dispersed across the Fairgrounds, adjacent to popular features including Kidstown, the Rockin' A Stage, live Texas Longhorns, rides and games. High traffic will allow for maximum exposure for your products. Outdoor Exhibits can accommodate larger display areas with few limitations to booth size. Outdoor exhibits can range from a Rock Wall, a trailer selling jewelry or sunglasses, to a mobile marketing unit. Outdoor Exhibits are also great for Attractions of any kind. Ask about our tent rental options.
For opportunities to display your mobile marketing unit, contact the Exhibits Department at 512-919-3000.
Rockin' A Ranch - Outdoor Exhibits
Rockin' A Ranch is on the North side of the Fairgrounds, which consists of the Rockin' A Stage, a Fairgrounds Attraction and Outdoor Exhibits. More than 60 bands will perform on the Rockin' A Stage throughout the 16 days and the Fairgrounds Attraction will feature Racing Pigs.
Town Square - Outdoor Exhibits
Town Square starts at the main entry of the Fairgrounds and is adjacent to the Luedecke Arena, Youth Center and Kidstown. These outdoor exhibits spaces are located in the center of the action.
Crazy Canyon - Outdoor Exhibits
Crazy Canyon is on the South side of the Fairgrounds, in the heart of the Carnival. The Outdoor Exhibits in this area follow the same hours of operation as the Carnival and can remain open as long as the Carnival is running.
Chow Town - The Food Court
Chow Town is conveniently located outside of the Rodeo Arena and each Food Vendor is carefully selected. Presentation and appearance are very important and only the highest quality booths with exceptional food products are selected. Due to the economics of supply and demand, Rodeo Austin limits the number of Food Vendors in the Food Court to a maximum of 20 booths. Within these 20 booths, only two vendors will be allowed to sell similar products. Two select vendors will have the opportunity to provide concession booths located in Rockin' A Ranch.
Rules & Regulations
Commercial Exhibitor Application
Food Vendor Application